With more than 750 South African wine cellars vying for the space in the glasses of those who love and appreciate the noble descendant of the grape, choosing a good wine to enjoy can be a daunting task. Something was needed to revolutionize this...
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Superlative Top Class Masterpiece
Excellent Wine of Distinction / Exceptionally Outstanding
SAWi is a private initiative managed by several role players in the wine sector who, over the last few years...
WHY IT'S A GOOD IDEA?
People like things that make life simpler...
Absa Top Ten Pinotage Challenge
Air France - Preteax Bourgeois Classic
Amorim Cork Cap Classique Awards
I wish there were a dedicated language for describing wine, one that did not rely on the artistry and creativity of writers whose comments rather belong to another world. I know I have a lot to learn and that I can learn from just about anybody. So I go about my job, sometimes thinking to [...]
Wine comes from a fruit tree planted in the ground and producing grapes. So, here are all the clues we are going to need to identify a wine. It can taste fruity, earthy, flowery (presumably by having planted beside a flower bed) or vegetal (if planted next to a asparagus or bell pepper patches)! I [...]
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Become wine savvy in spotting a good wine. There's nothing about the label design or content, or the bottle shape which can tell.
Good wine is not necessarily expensive, nor old. It's deep, complex and stays with you long after you've tasted it.
Simply, learn to pair the basic color of a dish with the color of wine but, food and wine pairing actually goes beyond that...
Wine and food can complement or contract each other, provided they do not mask each other's unique characteristics...
SAWi's iPad Wine and Food Menu is orientated towards the hotel and restaurant's manager whom are not interested in running after the lastest 'wow factor', but truly want to offer their patrons a value adding and experiencing enriching product.
This is for people that do not have the desire or the time to learn all about fine wine.
Social media initiatives claim an estimated 18% of the marketing budget at today's most successful companies. And, those 18 cents work harder than any other share of the marketing dollar. Social networks and community dynamics have fundamentally changed many of the most intrinsically understood truths of marketing communications while creating a more measurable business practice.
The wine industry at large is beset by many challenges of which but one is the ability to represent and communicate a brand to prospective consumers wherever and whenever they may find themselves in the world.