Martin Green quotes Kleine Zalze’s Kobus Basson in a recent Off Licence News piece (read it here), making the point that:
“The challenge over the next 5-10 years is to sell more wine in that upper segment. That’s the only way forward. It’s strange to see the figures drop, but producers are happy to be selling more at the upper and middle levels. Chasing numbers is not sustainable.”
We agree with Kodus – and have been making this point for years now. Chasing numbers is not sustainable, not when you’re chasing numbers that equate simply to the volume of wine sold. That approach has done us no favours; and is partly to blame for the impression that South African wine producers are basically bulk exporters of cheap blending components.
Chase the right numbers, such as those you’ll see in the SA Wine Index, and you’ll soon be convinced that Kleine Zalze’s winemaker, Alastair Rimmer, has it right when he says “If managed correctly, the trajectory for South African wine should be to the stars.”