WHAT IS SAWi?
SAWi (pronounced 'savvy'), is the South African Wine Index.
WHY A SOUTH AFRICAN WINE INDEX?
The South African Wine Index was established in 2009 with the aim of independently identifying South Africa’s best wines. SAWi’s hope was that the collection of these best wines, or ‘South African Grand Wines’, would then allow for the international promotion of the South African wine industry as a producer of high-quality wines, in contrast to its reputation at the time as a producer of cheap bulk wine.
SAWi’s unique ‘Algorithm of Excellence’ is applied to measure the performance of individual wines, across multiple vintages, and compares and condenses the results from more than 100 multinational competitions, reviews and listings, acknowledging the nature of the competition and any additional accolades bestowed on a wine, and expresses this as a single value out of 100.
Drawing on the collective wisdom of industry experts and prominent role players, without fear of being tainted by personal preference, SAWi scores offer wine lovers an accurate measure of wine quality consistency that stretches back between three and ten years.
WHY USE SAWi?
Let’s illustrate by way of analogy: imagine you wish to invest your savings. Would you be comfortable buying shares based on a single reference point (i.e. company X won a gold medal in the 2010 Da Vinci Startup Awards) or would you prefer information which tells you how company X performed over the last 5 years in relation to similar companies? The gold medal offers limited information as it relates to an isolated event in company X’s history while the latter offers greater insight into the relative performance of the company over a longer period and is thus more meaningful to your decision-making process.
And it's free.
THE SAWI 'ALGORITHM OF EXCELLENCE' EXPLAINED*
*The approach below is illustrative, not prescriptive.