WHY WINE COMPETITIONS MATTER
My 8-year-old son is convinced that his best friend’s older brother is the second fastest man alive, after Usain Bolt. That said brother is 12, and runs a 100-metre sprint in just about enough time to allow Bolt to win his race, sign autographs and complete a press conference, is beside the point; to one adoring fan it’s only a matter of time before I hear the words “He’s faster than Usain Bolt!” and there’s a new champion atop the winner’s podium. Until then, Usain Bolt has proved that he’s worthy of his place as the top-ranked 100-metre sprinter in the world
“But we don’t do competitions,” was a common cry some years ago, when I asked a handful of producers about their international status – partly for some background work I was doing for an article in a local publication, and partly to interrogate the validity of the SA Wine Index, to which I had just been introduced.
The truth is every producer that puts a bottle on the table – whether mine or anyone else’s – is “doing competition”. Should the wine not be as good as that of ‘the competition’, the second bottle on the table will bear a different producer’s mark?
With social media being what it is, and the ready access we have to many sources of commentary about practically every wine sold and consumed at present (with ratings from stars to thumbs to glasses, or points out of 5 or 20 or 100) no-one can claim that they are above, or outside of, the competition circuit. They may not compete formally; but compete they do.
And while The Olympic Games stands ahead of other competitions when it comes to any self-respecting athlete proving his or her worth, it’s not the only measure. Rather, while coveting an Olympic medal, athletes look to the IAAF rankings to properly indicate where they stand. In the same way, the SA Wine Index leads the wine world in its ability to definitively identify South Africa’s finest wines.